Dealerships spend thousands on marketing … each and every month to pull prospects into their dealerships. Unfortunately, in most cases, the first customer impression is usually met with an ill prepared sales staff member. As such, due to high employee turnover, insufficient sales training and lack of skilled sales techniques, most customers endure a poor customer experience resulting in lost sales. Owing to unorganized and unskilled sales environments, sales teams cultivate multiple ways of selling cars, which in turn causes poor communication, confusion, unprofessional sales staff, and undesirable customer experiences.